If 99 reasons to attend IMPACT16 is not enough – how about reason #100 – EDM sensation, Steve Aoki who join us for Q&A on “the powerful forces of moving millions of millennials via digital marketing.”

The Internet Marketing Association invites you to the only conference that can make it rain “fun” in Las Vegas on a Monday night.


Be a part of the experience

IMPACT16 will be a two-day conference focused on the latest advancements in Internet Marketing, organizational leadership and innovation.  The IMA board now comprised of Google, Oracle, Microsoft, Evite, Montage Resorts, MarketLinc, Sage and E&Y has dedicated itself to build world-class content at a venue that is second to none, ARIA. The conference is expecting 1000 professional registrants, mainly CMO, CIO, Director and executive level audience.


We welcome you to be part of our executive networking and thought leadership experience!

Join global internet marketing leaders for this one-of-a-kind event.


Jeff Marcoux, CMO Lead for Microsoft
Dennis Kuhl, Chairman of Angels Baseball
Jay Symonds, Sr. Account Executive for Amazon
Todd Spitzer, OC Supervisor and former California State Assemblyman
Neda Eaton, CEO of Irvine Public Schools Foundation
Matt  Langie, CMO for Marketlinc
Whitney Vosburgh, CMO for HPE
Peter Lopez, Hybrid Cloud Architect for Technicolor
Erin Levzow, VP of Marketing for Freebirds
Joseph Sanberg, Founder of  Aspiration
Binh Tran, Halal Guys/Klout
Christoph Trappe, Authentic Storyteller
Tony Gauda, CEO of ThinAir Labs
Darian Shirazi, CEO of Radius
Perry Viscounty, Partner, Intellectual Property & Litigation, Latham & Watkins

View All IMPACT16 Headliners

CMO Lead | Microsoft

Jeff Marcoux

Founder | Consult Beaute

Heather Dubrow

Chairman Women Leadership Group | IMA

Jeanniey Mullen

CEO | Evite

Victor Cho

The IMPACT16 Experience


Las Vegas' Premier Resort and Casino in the Heart of City Center
In addition to our infamous welcome bash and world-renowned content, IMPACT16 will also feature our third annual IMA Startup and Pitch competition with the industry’s rising stars and yearly awards gala.
AWARDS IMA Startup and Pitch


Don’t miss the Internet Marketing Association’s infamous welcome bash. Take advantage of this opportunity to rub elbows and network with the industry’s leading experts at one of Las Vegas’ newest and most exclusive spots atop the Delano Hotel.


day 1 agenda

monday, september 19, 2016

10:00 AM


10:00 AM - 1:00 PM

Ironwood Lobby

Aria Resort & Hotel

12:00 PM

Light Snack & Open Networking

12:00 PM - 1:00 PM

Ironwood 5

Aria Resort & Hotel

1:00 PM

Welcome Address

1:00 PM - 1:20 PM


  • Sinan Kanatsiz, Chairman, Internet Marketing Association
  • Star Spangled Banner by Jamilex Rodriguez
  • Sue Rebar, Welcome Home Troops
1:20 PM

The Predictive Transformation of B2B Marketing

1:20 PM - 1:45 PM


Darian Shirazi, Radius – Andrea Ward, Oracle Marketing Cloud

1:45 PM

IMA Research Lab

1:45 PM - 1:50 PM


Vince Walden, Ernst & Young

1:50 PM

The Future of Marketing With Cognitive

1:50 PM - 2:05 PM


Melanie Butcher, IBM Commerce

2:05 PM

Instagram: Fueling Imagination and Action

2:05 PM - 2:30 PM


Jim Squires, Instagram

2:30 PM

Meaning and Marketing

2:30 PM - 2:40 PM


Steven Clough, AVO

2:40 PM

Founders & CEO Panel

2:40 PM - 3:20 PM


Jay Symonds, Amazon – Victor Cho, Evite – Darian Shirazi, Radius – Russ Artzt, Digital Associates – Maci Peterson, On Second Though – Vitaly Pecharsky, Slickdeals – Seth Bridges, Rival IQ – Arad Rostampour, Zenamins – Joseph Sandberg,  Aspiration

3:30 PM


3:30 PM - 4:30 PM

  • Internet Marketing in Government

Ironwood 6

Brian Calle, OC Register – Juha Markkanen, United States Ambassador to Finland – Todd Spitzer, O.C. Supervisor – Allan Rubin, Arrow Enterprise Computing Software

  • Content Trends to 2017 and Beyond

Ironwood 7

Justin Ramers, TeamVibe – Amy Bishop, Google for Epsilon – Akbar Jaffer, Modis – Don Donovan, Greenlight Pix

  • Education Disruption and Internet Marketing

Ironwood 2

Dom Sirianni, IMA – Melanie Mitchell, Oregon State University – Andy Hoang, Cal. State University Long Beach – David May, Chapman University – Dr. Sandeep Krishnamurthy, University of Washington Bothell

  • Pennies from Heaven – Financial Technology and Internet Marketing

Ironwood 1

Ariel Ramirez, Wells Fargo – Ash Kumra, Youngry – Steve Alexson, Alexson Investment Group (AIG)

4:45 PM

Loyalty and the Future of Mobile Marketing

4:45 PM - 5:00 PM


Brian Wong, Kiip

5:00 PM

Women's Leadership Panel

5:00 PM - 5:30 PM


Jeanniey Mullen, Mercer – Neda Eaton, Irvine Public Schools Foundation – Maci Peterson, On Second Thought – Petra Neiger, Red Pantz – Briana Ramos, The Buzz Brand – Hope Frank, Kiosked

5:45 PM

Bus Transfer to Skyfall Lounge

5:45 PM - 6:25 PM

Meet at the Aria Bus Tour Lobby – Front Entrance Valet

6:30 PM

Welcome Social

6:30 PM - 9:00 PM

Skyfall Lounge at the Delano

  • Billion Dollar Night-Club/Day-Club, CMO Panel

Keith Conrad, 3G Productions, Enclave – Jeff Civilico, Celebrity Entertainer – Justin Weniger, Life is Beautiful – Ronn Nicolli, Wynn Las Vegas – James Scott, LIGHT Nightclub

  • Mainstage Keynote: Heather Dubrow (Heather Dubrow’s World)

Introduced by Terry Dubrow, E! Botched

  • Closing Keynote: Digital Marketing and the Billion Dollar Millennial Movement

Steve Aoki, EDM Artist

11:00 PM

Late Night Social

11:00 PM -

Meet at the Buddha (Aria Resort)

JEWEL Nightclub

day 2 agenda

Tuesday, September 20, 2015

6:30 AM


6:30 AM - 7:30 AM

Ironwood 2

Led by Petra Neiger, Red Pantz

7:30 AM

Breakfast Networking Session

7:30 AM - 9:00 AM

Ironwood 5

Networking Room

Your opportunity to interface with marketing visionaries, CEO’s, CMO’s and those leading the industry

9:05 AM

Welcome Address

9:05 AM - 9:10 AM


Jeanniey Mullen, Mercer

9:10 AM

Powering Innovation: Making 1+1=100

9:10 AM - 9:20 AM


Jo-Anne Bloch, Mercer

9:20 AM

IMA Influencer Circle

9:20 AM - 9:25 AM


Victor Cho, Evite

9:25 AM

Interview with Dennis Kuhl

9:25 AM - 9:35 AM


Victor Cho, Evite – Dennis Kuhl, Los Angeles Angels of Anaheim

9:35 AM

California YMCA Youth & Government

9:35 AM - 9:40 AM


Debbie Gabelich, California YMCA Youth & Government – Jennifer Prouhet, California YMCA Youth & Government

9:40 AM

Cayman Islands Department of Tourism

9:40 AM - 9:45 AM


Tom Ludington, GM USA, Cayman Islands Department of Tourism.

9:45 AM

Certified Internet Marketer

9:45 AM - 9:50 AM


Matt Langie, MarketLinc

9:50 AM

Human Engagement And The Next Marketing Evolution

9:50 AM - 10:05 AM


Matt Zumwalt, Symantec

10:05 AM

With Greater Accessibility, Comes Greater Exploitability

10:05 AM - 10:30 AM


Peter Lopez, Technicolor

10:30 AM

Marketing Rockstars I

10:30 AM - 11:05 AM


Tim Moran, – Erik Robinson, AAA Auto Club – Erin Lezvow, Freebirds – Emily Washcovick, Yelp – Mary Hines, Citibank – Whitney Vosburgh, HPE

11:20 AM


11:20 AM - 12:20 PM

  • In Your Face Media

Ironwood 1

Lindsey Germono, Germono Advertising Company – Perry Viscounty, Latham & Watkins – Christoph Trappe, MedTouch – Josh Decker, Tagboard – Mike Brown, ModBargains

  • Personalization: The Consumer Expectation Gap & How Marketers Can Overcome

Ironwood 7

Ernan Roman, ERDM – Mary Hines, Citibank

  • Content Across Platforms

Ironwood 2

Amy Bishop, Google for Epsilon – Tuan Pham, Colony American Finance – Dom Sirianni, IMA – Justin Ramers, TeamVibe

  • Women’s Leadership Group – The Women Speak

Ironwood 6

Jeanniey Mullen, Mercer – Megan Tiedge, IMA – Hope Frank, Kiosked – Jennifer Holland, Berkshire Hathaway

12:30 PM

Awards Lunch

12:30 PM - 2:00 PM

12:45 PM

12:45 PM - 1:00 PM

Todd Schulte, – Sarahi Salamanca, DREAMers Roadmap

2:00 PM


2:00 PM - 3:00 PM

  • Marketing to Marketers: Designing with Purpose

Ironwood 2

Bobby Efthimiadis, IMA – Shari Johnston, Radius – Adam Doti, Salesforce – Karen Lewison, Return Path

  • Imagery and E-Commerce in Internet Marketing

Ironwood 1

Alexander Gray, Skylight Global – Tom Bartke, Trackify – Emily Elmore, Single Wing – Sean O’Brien, Swyft Media

  • Internet Marketing, Real Estate and Sports

Ironwood 6

Jeff Sanders, Life Fitness – Kamran Zand, Luxury Estates International – Dustin Kemmerer, Park West Companies – John Saccenti, ESPN

  • Play Hard Work Hard – Mobile Gaming and Internet Marketing

Ironwood 7

Sam McMullen, Live Lobbyist – Robert Ripee, UNLV – Joseph Bennecke, FiveGen

3:20 PM

Boys Town California

3:20 PM - 3:30 PM


Christina Garkovich, Boys Town California

3:30 PM


3:30 PM - 3:35 PM


Petra Nieger, Red Pantz

3:35 PM

Marketing Rockstars II

3:35 PM - 4:15 PM


Bryan Rand, TransPerfect – Grant Johnson, Lexmark – Kathie Johnson, Salesforce Commerce – Dean Hollander, Renovate America –  Mark Gambill, MicroStrategy Inc. – Alma Derricks, Cirque du Soleil

4:15 PM


4:15 PM - 4:30 PM


Kevin Akeroyd, Cision – Matt Anchin, Monster

4:30 PM


4:30 PM - 4:35 PM


Debra Miller, CureDuchenne

4:35 PM


4:35 PM - 4:40 PM


Bill Smith, Shipt

4:45 PM

IMA Startup and Pitch

4:45 PM - 5:45 PM



Aya Zook, Microsoft Accelerator – Terrence Yang, Yang Ventures – Jason Garcia, Silicon Valley Bank


Tim Burke, Affinio – Don Donovan, Greenlight Pix – Justin Ramers, TeamVibe – Matt Green, Identifi Biosciences – Lauren Pufpaf, – Johnathan McGowan, TakeNote Global

5:45 PM

Open Networking

5:45 PM -

Concert – No Duh – The Ultimate Tribute to No Doubt!

Catering by The Halal Guys

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Aria Campus & Delano Resort



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638 Camino De Los Mares, Ste H130-612
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